OVERVIEW
We are looking for those 'easy to sell' homes that seem to sell themselves. When a listing hits the market and has multiple bids after the first open house, this is a function of the market, not the listing agents. We want to offer owners of such homes an appropriate brokerage model that accounts for this dynamic and offers an appropriate commission structure.
Our basic listing formula
3.75% commission, 2.5% to buyer agent. Direct deals 2% (no buyers agent). Professional photos, seller pays for floor plans if needed. Exclusive agreement can be cancelled at any time. No protected clients if it is cancelled.
1) We'll provide a detailed valuation report.
2) Provide detailed feedback on showings.
3) Never any bull, always straight talk on what's happening.
4) Assistance with staging.
5) Email blast to 8000 REBNY brokers with setup sheet and link to listing pages.
6) Strategy: price at market to a bit soft to immediately attract buyers fuel multiple bids.
7) First week 3 open houses; Sunday, Monday, Wednesday.
8) Listed in RLS, Streeteasy, Zillow and Trulia.
1) We'll provide a detailed valuation report.
2) Provide detailed feedback on showings.
3) Never any bull, always straight talk on what's happening.
4) Assistance with staging.
5) Email blast to 8000 REBNY brokers with setup sheet and link to listing pages.
6) Strategy: price at market to a bit soft to immediately attract buyers fuel multiple bids.
7) First week 3 open houses; Sunday, Monday, Wednesday.
8) Listed in RLS, Streeteasy, Zillow and Trulia.
In Summary
Remember that 95% of the selling comes from the buyer’s agent. What does the listing agent do? Call me for a detailed explanation of how the brokerage business functions.
We revolutionized the buyside experience, adding value in dollars and sense. We are now ready to do the same with the listing experience.
Best,
Keith Burkhardt
917.770.4951
